Apple Redesigns Mac Purchasing With a Smarter Custom Configurator

Apple has quietly updated its online store with many changes to how Macs are purchased. The company has moved away from predefined bundles and introduced a single-page configurator that allows customers to customize their Mac more directly. The new “Build Your Mac” interface does away with Apple’s familiar fixed-price presets, such as entry-level, mid-range, and … Continue reading Apple Redesigns Mac Purchasing With a Smarter Custom Configurator