Exciting news for tech and sports fans alike! Meta has partnered with Oakley to introduce a brand-new category of Performance AI glasses, a product that seamlessly blends style, cutting-edge technology, and athletic prowess.
Meet the Oakley Meta glasses: a fresh lineup that fuses Oakley’s iconic design DNA with Meta’s industry-leading tech. These glasses aren’t just about looking cool; they’re here to give you deeper insights into your physical performance and allow you to share your biggest achievements, whether you’re on the field or off. To kick off this launch, a global campaign is debuting featuring some legendary Team Oakley athletes: Kylian Mbappé, the World Cup winner, and Patrick Mahomes, a three-time Super Bowl MVP.
Hottest Hardware Trend in the AI Era
In recent years, glasses have surged into the spotlight as a major hardware category during the AI revolution. Meta already made waves with its Ray-Ban Meta glasses, which have sold millions since their debut. And now, the company is expanding its partnership with the legendary eyewear giant EssilorLuxottica to introduce something even more exciting: Oakley Meta HSTN.
Introducing the Oakley Meta HSTN
The Oakley Meta HSTN (pronounced “HOW-stuhn”) is the first product designed for athletes and fans alike. Built on Oakley’s iconic HSTN style, these glasses combine bold aesthetics with all the smart tech you could want. Expect bold aesthetics packed with cutting-edge tech:
- Hands-Free Action Capture: Built-in camera? Check. Capture your POV without fumbling. Perfect for that insane trick or game-winning moment.
- Sound On, World Off: Powerful open-ear speakers are seamlessly baked into the frames. Blast your hype playlist, catch a podcast, or take calls, all while staying aware of your surroundings.
- Built Tough: With an IPX4 water resistance rating, sweat or light rain won’t stop you from pushing your limits.
Next-Level Features for a New Era of Performance
Oakley Meta HSTN is packed with features that push the boundaries of what AI glasses can do:
- Long-lasting battery life: Up to 8 hours of regular use, and 19 hours on standby. Plus, a quick 20-minute charge gets you to 50%. The included charging case extends battery life up to 48 hours on the go.
- High-resolution camera: Record your adventures and achievements in stunning 3K Ultra HD video.
- Meta AI integration: Your personal AI assistant is built right in. Whether you’re playing golf and want real-time wind info (“Hey Meta, how strong is the wind today?”), Or recording epic skate moments (“Hey Meta, take a video”), it’s all possible hands-free. It’s the perfect blend of performance and intelligence; imagine leveling up your game, getting instant answers, or just sharing those moments effortlessly.
When and Where Can You Get Them?
The Limited-Edition Oakley Meta HSTN will be available for pre-order starting July 11, priced at $499 USD. The full collection will follow later this summer, starting at $399 USD. The glasses will initially roll out in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. And Meta is planning to bring Oakley Meta HSTN to Mexico, India, and the United Arab Emirates later this year.
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