Even with the heavy hype and investment in artificial intelligence, a second report this week shows that most companies haven’t yet seen a positive impact on profits.
After PwC’s Global CEO Survey showed that 56% of CEOs have seen no cost or revenue gains from adopting AI, a new study from Deloitte echoes the same message. Its State of AI in the Enterprise report finds that while 74% of organizations expect AI to drive revenue growth, only 20% say it has actually delivered.
The report indicates that AI is still being used mainly as a productivity tool. While 66% of respondents say it has improved efficiency, those gains have yet to consistently show up in financial results. Just 20% report revenue growth from AI today, and 40% say it has helped cut costs, figures that closely mirror PwC’s findings.
Deloitte’s analysis notes that expectations for future AI benefits remain high, while cautioning that “wishful thinking counts for little.” It defines the ultimate goal of AI adoption as strategic differentiation and a durable competitive advantage, which most organizations have yet to realize.
Even without clear financial payoffs, companies keep pouring money into AI. According to the report, 60% now provide approved AI tools to employees, up from less than 40% last year. But many workers aren’t using them regularly, leaving a lot of that potential, as Deloitte puts it, untapped.
Automation may be closer than many workers expect. The report finds that more than a third of businesses anticipate at least 10% of roles being fully automated this year, and most expect far bigger change within three years. Even so, the vast majority say they haven’t yet reshaped jobs around AI.
Workers seem unsure about AI, leaning slightly positive but far from convinced. Only 13% of non-technical employees are genuinely excited about it, while just over half are willing to give it a try. At the same time, many remain reluctant, with some using it only if they have to, and a small group avoiding it altogether.
The report shows AI still isn’t delivering financial returns for most companies, but it shares PwC’s optimism that a breakthrough may be near.
Maybe you would like other interesting articles?