Confusion surrounded “Micro RGB” and “RGB Mini LED” branding at CES 2026, and Sony is now adding another label to the crowded field. The company, however, argues its approach is fundamentally different. After a series of announcements from Samsung, LG, Hisense, and others, Sony has introduced its own RGB-backlit Mini LED technology, branded as “True RGB.”
The branding may be new, but the technology closely mirrors the Micro RGB concepts other manufacturers showcased earlier this year. These TVs use separate red, green, and blue LED backlights combined with an LCD panel to form the image, unlike traditional Mini LED models that depend on blue LEDs paired with quantum dots.
According to Sony, the True RGB design offers purer color reproduction, increased brightness, and the widest color volume the company has achieved in its home TV lineup.
The technology is distinct from OLED displays, which use self-emissive pixels. Sony’s True RGB televisions are still LCD-based, with the RGB backlight array providing the main difference.
While the hardware is comparable to rival offerings, Sony claims its image processing provides a key advantage. The company has adapted algorithms from its professional reference monitors, which are widely used in Hollywood production and color grading.
Sony claims this processing enables more precise LED control, resulting in:
- Higher brightness levels
- Reduced “blooming” (the halo effect caused when light leaks into neighboring pixels)
- Improved color accuracy when viewing the television from off-angles
- Fidelity that more closely matches what content creators intended
Every manufacturer insists its approach is the best, yet Sony leans on a different kind of argument, its history. From cinema cameras to Hollywood productions and professional reference monitors, the company operates in spaces where color accuracy isn’t optional.
Sony notes that consumers will be able to judge the technology themselves soon. The Bravia True RGB TVs are planned for a spring 2026 release, with additional details to be shared in the near future.
Maybe you would like other interesting articles?