At this year’s G-Star 2025, it wasn’t just the new games people were talking about. From November 13 to 21 at Busan’s BEXCO, Samsung Electronics drew a lot of attention with a showcase that hinted at where immersive visuals are headed. In collaboration with Netmarble, Samsung showcases new technology to make 3D more realistic.
Samsung teamed up once again with Netmarble, one of Korea’s biggest game publishers, to show off its new display tech. After rolling out a 3D mode for MONGIL: STAR DIVE at Gamescom, the two brought their partnership to G-Star with plans to take fan interaction up another notch.
The big draw at Netmarble’s booth was Samsung’s Spatial Signage. It gave visitors a cool 3D experience without any glasses, and the characters looked so full of depth and movement that it felt like they were popping right out of the screen.
Reflecting on the project, Netmarble Game Publishing Director Lee Jung-ho said that forming the 3D partnership with Samsung allowed the team to gather useful feedback from global events. He added that those insights shaped the new content created for G-Star 2025.
Spatial Signage stood out for its ability to produce convincing 3D visuals without the use of glasses or extra equipment. Visitor Lee Sun-jae commented that the depth felt so natural it seemed like the characters were physically present. Another attendee, Kim Gui-hee, said the character’s movement appeared to occupy real space in front of the screen.
The smooth 3D effect is made possible by a slim 52mm profile, allowing the technology to work well in various settings, including retail pop-ups and exhibition spaces.
According to Lee Hwayul from Samsung’s Visual Display Business, Spatial Signage is designed to move beyond standard display technology. He noted that its ability to blend physical and virtual elements makes it well-suited for immersive experiences at events like G-Star.
Netmarble’s Lee Jung-ho noted that Samsung’s slim 3D display avoids the bulk of traditional hologram devices. This allowed the first demos of Solo Leveling: KARMA and EVILBANE to be shown more dynamically.
The experience carried over to the gameplay area, too. Visitors got to play MONGIL: STAR DIVE on Samsung’s Odyssey 3D monitors, which don’t need any 3D glasses. Instead, they track your eyes and adjust the depth automatically, making it feel like you’re stepping right into the game.
Samsung and Netmarble aren’t just teaming up for a single project; they’re working to build a whole 3D ecosystem. With Samsung’s display tech and Netmarble’s graphics know-how, the goal is to make 3D games look better and feel more impactful.
Lee Jung-ho added, the goal of Netmarble’s partnership with Samsung is to create an ideal environment for 3D gameplay. He explained that the Odyssey monitor enables a deeper sense of immersion and that adjusting the 3D effects for each scene in MONGIL: STAR DIVE helps enhance both action and character emotions, an approach that has been well received by visitors.
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