Walmart has entered into a partnership with OpenAI that will enable customers to make purchases directly through ChatGPT using a newly introduced instant checkout capability. The collaboration, which was announced in late September, utilizes Stripe’s payment infrastructure and an agentic commerce protocol to facilitate seamless transactions within the ChatGPT interface. The instant checkout feature has already attracted several early adopters, including Etsy and Shopify.
This partnership builds on Walmart’s growing use of artificial intelligence. Earlier in the year, the company introduced Sparky, an AI assistant in its mobile app that helps shoppers with different tasks. The new ChatGPT integration, though, seems set to take things a step further and reshape how customers shop altogether.
Walmart says its new AI approach takes a proactive stance instead of a reactive one. The system studies shopping habits to anticipate what customers might need, even before they realize it themselves. It’s a move away from the usual search-based shopping model toward a smarter, more personalized experience.
Walmart hasn’t shared many specifics about how the rollout will work. The company hasn’t announced a launch date or confirmed whether the release will happen all at once or in stages. It’s also unclear which regions will get access first. Financial details of the deal with OpenAI haven’t been revealed either, though some industry experts believe OpenAI could earn a commission from purchases made through ChatGPT, a move that might help the company edge closer to profitability.
Industry analysts say consumer habits are shifting in ways that support this kind of integration. As CNBC points out, more shoppers are using AI tools like ChatGPT to find product suggestions and good deals. Allowing purchases to happen directly through a chat interface feels like a natural next step, making shopping faster, easier, and more seamless.
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