Apple CEO Tim Cook has officially set the stage for a significant week of announcements, confirming that the company is gearing up to unveil a host of new products starting Monday morning.
In a post on social media, Cook teased “a big week ahead” for Apple, signaling the start of a major product rollout on the morning of Monday, March 2. The announcement aligns with the company’s previously scheduled in-person event for media and creators set for March 4, and corroborates widespread rumors suggesting Apple plans to unveil at least five products over three days next week.
Cook all but confirmed that the spotlight will shine on Apple’s Mac lineup. His teaser post includes a short video showing someone shaping an Apple logo on a surface finished in the company’s classic space gray colorway, a material commonly associated with the MacBook Pro line.
Industry expectations point to a refresh of the MacBook Air, alongside updated 14 and 16-inch MacBook Pros. It is widely believed that the higher-end devices will debut the next-generation M5 Pro and M5 Max chips. Speculation also suggests Apple may be preparing an entry-level MacBook, potentially available in a range of bright colorways similar to the iMac.
Beyond the Mac, other devices could be in the pipeline. Rumors indicate that new iPads and a potential “iPhone 17e” may also be in the works, though Apple has yet to confirm details on those fronts.
With Cook’s explicit confirmation of the week ahead, the stage is set for a steady stream of announcements, starting Monday morning.
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