Apple has announced the discontinuation of Clips, its video creation application, marking the end of support for a product that has quietly faded from relevance in recent years. According to an official support page published by the company, Clips was removed from the App Store on October 10 and will receive no further updates.
Users who previously downloaded the application retain access and can continue using it on current or earlier versions of iOS and iPadOS. The app remains available for re-download through existing Apple accounts. However, without ongoing development, the application’s functionality will likely deteriorate as operating systems evolve. Apple has advised users to export their Clips videos to their photo libraries to preserve the content and enable editing through alternative applications.
Introduced in 2017, With Clips, Apple tried to get in on the short-video trend that Snapchat and Instagram Stories had made so popular. The standalone application enabled users to combine photos and videos with various effects, including filters, emojis, and music, though it operated independently of social networking platforms.
According to rumors, Apple initially expanded Clips’ feature set following its release, but development activity declined substantially in subsequent years, with recent updates limited to addressing technical issues. The announcement has generated minimal reaction among Apple users, many of whom reported limited familiarity with the application or only brief experimentation years ago.
This decision comes as the way people make videos is changing fast. More apps are built around real user footage, while tools like OpenAI’s Sora, already downloaded more than a million times, show how AI is reimagining video creation altogether.
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