Samsung Electronics is scaling its internal AI infrastructure with a company-wide deployment of ChatGPT Enterprise and Codex. The rollout covers all Samsung Electronics employees in Korea and the entire global workforce of its Device eXperience division, giving teams access to OpenAI’s productivity and coding tools. By scale, the deployment stands among OpenAI’s largest enterprise engagements to date.
Samsung Electronics plans to deploy ChatGPT and Codex across both technical and business-focused roles, including software development, marketing, product development, and manufacturing. The company expects the tools to support productivity and help employees address challenges more effectively.
Samsung Electronics expects ChatGPT to support a wide range of knowledge-based tasks, including information research, data analysis, document creation, idea generation, and data interpretation. The Enterprise version also includes security, access management, and data protection features that allow employees to use AI tools while complying with the company’s internal policies and governance standards.
While Codex was initially built for software development, its capabilities now extend beyond engineering use cases. It can assist developers with coding, code reviews, and debugging, while also supporting non-technical employees in their daily work. The tool can help users build software projects, internal tools, websites, and automated workflows from simple ideas or requirements.
Codex is now used by over 5 million people each week across a mix of technical and non-technical workflows. In South Korea, weekly active users have increased by nearly 800% since February 1, 2026, reflecting strong growth in adoption.
Harrison Kim, General Manager of OpenAI Korea, said the deployment is especially significant because Samsung Electronics is integrating AI across its global operations. Rather than reserving the technology for a handful of teams, the company plans to use it as a platform to support employee productivity and innovation worldwide.
OpenAI and Samsung Electronics previously partnered on AI infrastructure initiatives, including Samsung’s supply of advanced memory semiconductors for future AI systems. With the adoption of ChatGPT Enterprise, the collaboration is expanding to include employee-focused AI tools and broader AI integration throughout the company.
Elsewhere in South Korea, Seoul National University recently rolled out ChatGPT Edu to its entire community of 47,000 students, faculty members, and staff at no charge as part of its efforts to become an AI-native campus. OpenAI has also partnered with Kakao to bring ChatGPT into KakaoTalk group chats, allowing users to ask questions and receive answers without leaving the country’s most widely used messaging platform.
A growing number of Korean companies are adopting OpenAI’s technologies. Organizations including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour are already using ChatGPT Enterprise, OpenAI APIs, and Codex across various parts of their businesses.
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